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About Us


We are an experienced team of wine and technology experts who love wine and are passionate about using technology to disrupt large markets. We are applying this philosophy to the $34b wine industry to change the way people discover and buy wine.

One of the fastest growing wine communities in the world since 2008, Drync allows wine drinkers to scan, track, share and purchase wine instantly. Just snap a photo of a label, click buy, and the wine is on its way.

Using state-of-the-art image recognition and a massive database of wine, Drync is bridging the gap between wine discovery and purchase.

Drync has been lauded by the Today Show, Bloomberg TV, USA Today, NY Times, Mashable, TechCrunch, Boston Globe, San Francisco Chronicle, and many others.

The Team


Brad Rosen


Entrepreneur and technologist with amazing App-fu and a passion for wine. Conceptualized Drync on a “baby moon” in Tuscany while taking pictures and scraping labels to remember wines. Aha moment came - “There must be a better way!” When he got home, he built it (well, Bill built it). Best wine moment was enjoying a 1967 Cos D’Estournel with his father.


Secret Talent

He can fly AND code!!! A certified pilot since 1991 Brad takes more than his companies sky high (probably safer than letting him code).


Bill Kirtley


Ruby on rails junkie with a long history in developing Mac software. Oh the stories he could tell! Wears tee shirts. Bikes everywhere. Best wine moment was peering over the Santa Rita Hills sipping pinot noir with a new love.


Secret Talent

Can track stand at a stoplight longer than anyone we've ever seen.


Brian Carr


Husband, dad, app addict and metrics-crazed startup guy with a passion for wine and spirits of all kinds. Prefers Winter Olympics to Summer, MGBs to Triumphs and, at the moment, Malbecs to Chardonnays. Will walk for food, wine and cigars. Best wine moment is the next one.


Secret Talent

Making crying babies laugh.


Seth Rosen

VP Product

Product manager with an obsession for learning, data, and overly competitive recreational sports, usually on a team with his loving and overly competitive wife. Best and first wine moment was ‘sculling' bagged wine with friends in Melbourne, Australia. His palette has since expanded to the bottled variety, often from the same region.


Secret Talent

The underhand softball knuckler


Aimee Cronin

Strategic Development

Wine aficionado who has worked every facet of the industry. Will geek out on wine factoids, if prompted. Will also sing karaoke, if prompted. Mother of three. Mandates Champagne consumption every Friday with her husband. Best wine moment was drinking 1988 Salon in a helicopter over Paris with Jordan Mackay, Tara Weingarten and Matt deBord.


Secret Talent

Can make cupcakes in the likeness of any animal on the planet - Cows, Bunnies, Turkeys, Giraffes, Angry Birds, you name it.


Matthew McMillan

Creative Director

Creative type with years of experience designing and building consumer mobile products. When he's not spending time with his family you can find him partaking in craft beer and wine tastings or running off the extra carbs gained from said tastings. Best wine moment was enjoying a bottle of champagne in Hawaii which was ordered shortly after proposing to his wife.


Secret Talent

Never forgets faces, always forgets names.


MacGregor Parsons


Chicago transplant and metrics man that has thoroughly enjoyed digging into the wine and tech scene while at Drync. Impressed by the Boston market's embrace of classic and natural wines - Lambrusco di Sorbara from il Saliceto and '92 Corsion Cabernet in particular have been eye openers.


Secret Talent

Human Drync App (but he still uses it)


Edouard Maupilé

Business Operations Manager

A Frenchman with a love for wine and not CHEESE! Every Sunday you will find him on the golf course trying to putt his way to a good score and if not, either cooking up something good, watching some Formula One races or soccer! Best wine moment was spent enjoying a 1990 Ridge Monte Bello with friends and family.


Secret Talent

Can make a mean beef wellington!


Amy Ullman

Marketing Manager

Certified Sommelier with a passion for all things digital. Favorite wine moment: Acing first blind tasting with a Master Sommelier. The wine in question was a 2004 Domaine DujacGevrey-Chambertin 1er Cru.


Secret Talent

Speed talking (wait, that's not a secret).

Founders' Story

Drync was born in the small Tuscan town of San Casciano dei Bagni, Italy. On vacation with spouses and enjoying wine throughout the region, co-founders Brad Rosen and Jodi Goldstein began using their iPhones to capture labels of favorites. Both tech entrepreneurs, the opportunity to use the connected smartphone to demystify wine and increase buyer confidence was not lost on them.

Brad then invited co-founders Bill Kirtley and Rob Mathews, two of the best engineers Brad knew, along with user experience guru Eric Sagalyn to create the most comprehensive wine database and community in the world.

As a team, Brad, Jodi, Bill, and Rob built Drync organically to become just that - an enormous community of wine enthusiasts leveraging the largest corpus of wine data in the world to track, share, and buy wine they love.